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One call. Clear direction. Faster execution.
Go-to-Market Strategy That Actually Ships Without a Full Executive Team
A fractional GTM leader who builds your positioning, pipeline, and launch plan — so you grow revenue without hiring a full-time CMO or CRO.
Growth
Trusted by Founders, CMOs & Revenue Leaders
A Full GTM Function, On Demand
From positioning to pipeline to launch, your fractional GTM leader covers every function a full executive team would, at a fraction of the cost.
GTM Strategy & Positioning
A clear, differentiated story that sales and marketing can actually run with.
- ICP & market segmentation
- Messaging & positioning
- Competitive analysis
- Pricing & packaging strategy
Demand Generation & Pipeline Growth
Campaigns and channels built to fill your pipeline, not just your dashboard.
- Multi-channel campaign strategy
- Content & SEO strategy
- Paid & organic growth programs
- Marketing ops & attribution
Sales Enablement & Process
A repeatable sales motion built to convert the pipeline marketing generates.
- Sales playbooks & scripts
- Pipeline & funnel design
- CRM & sales process setup
- Rep onboarding & training
Embedded Fractional GTM Leader
A dedicated GTM leader who joins your leadership team, not a vendor you email once a quarter.
- Weekly leadership cadence
- Cross-functional alignment (sales, marketing, product)
- Launch planning & execution
- Direct line to specialist network
GTM launches led
Average savings vs. a full executive GTM team
Average pipeline growth in 6 months
Years average GTM leadership experience
From First Call to Repeatable Growth
A clean, predictable rollout — no six-week onboarding, no guesswork.
GTM Audit
We assess your positioning, funnel, and pipeline gaps in the first two weeks.
Strategy & Roadmap
You get a prioritized 90-day GTM plan focused on your biggest revenue levers.
Embedded Leadership
Your fractional GTM leader joins your leadership cadence and starts executing.
Scale & Iterate
Campaigns, pipeline, and positioning run on a predictable growth rhythm.
Built for Companies Ready to Scale Revenue
Whatever stage you're at, we tailor the GTM function to match your growth targets.
Startups & Scaleups
Founder-friendly GTM support that scales as your headcount and revenue targets grow.
B2B SaaS Companies
Positioning, pipeline, and sales motion built for a subscription business model.
PE-Backed & Portfolio Companies
Board-ready growth plans and reporting that satisfy investor revenue targets.
Post-Funding Companies Entering New Markets
A structured plan to expand into new segments or geographies without guesswork.
Product-Led Growth Companies
GTM strategy that complements self-serve motion with targeted sales-assist plays.
Companies Launching a New Product Line
Full launch planning and execution so a new product actually reaches the market.
You Need This If...
If any of these sound familiar, we built this for you.
You Don't Have a GTM Leader — But You're Ready to Scale
Growth decisions keep landing on your desk with no one dedicated to owning the strategy.
Your Pipeline Is Inconsistent and Unpredictable
Some months are great, most aren't, and there's no repeatable system behind either.
You're Launching a New Product or Entering a New Market
You need a real GTM plan behind the launch, not just a press release and hope.
Sales and Marketing Aren't Aligned
Each team is chasing different numbers, and leads keep falling through the cracks.
You've Raised a Round and Need to Prove Growth
Investors expect a scalable growth engine, not another quarter of trial and error.
Senior GTM Judgment, Without the Overhead
You get the strategic thinking of a CMO or CRO, embedded in your business, at a fraction of the full executive cost.
Senior GTM Experience, Fractional Cost
Our GTM leaders trained at top companies and in-house growth teams before going fractional.
Embedded, Not Outsourced
Your GTM leader joins your leadership meetings and Slack — not a portal you check for updates.
Built for Fast-Moving Teams
Strategy delivered in weeks, not agency-cycle quarters. We move at your speed, not ours.
Cross-Functional by Design
We work directly with your sales, marketing, and product teams — not just your dashboard.
Vetted Growth & Marketing Network
When you need specialty paid media, SEO, or creative, we bring in the right partner at the right price.
If your fractional GTM leader isn't the right fit in the first 30 days, we'll rematch you at no extra cost.
No obligation. 30-minute call.
GTM Leadership That Fits Your Growth Stage
Flat monthly retainers. No agency markups, no long-term contracts.
- 10 hours/month GTM support
- Positioning & messaging refresh
- Monthly pipeline review
- Campaign strategy guidance
- Email & Slack access
- Standard SLA (5-day turnaround)
- Quarterly GTM audit
- Access to specialist network
- 25 hours/month GTM support
- Full GTM strategy & execution
- Demand gen & sales enablement build-out
- Weekly leadership cadence
- Cross-functional alignment sessions
- Priority SLA (3-day turnaround)
- Dedicated fractional GTM leader
- Launch planning & execution
- 40+ hours/month GTM support
- Full GTM function build-out
- Multi-market launch strategy
- Board & investor GTM reporting
- Custom SLA (48-hour turnaround)
- Dedicated GTM leader + ops support
- Direct executive liaison
- Agency & vendor management
Not sure which plan fits? Book a free audit and we'll recommend one →
How We Stack Up
See how a fractional GTM leader compares to a full-time hire or a marketing agency.
| Feature | In-House CMO/CRO | Marketing/Growth Agency | Skillfi Us |
|---|---|---|---|
| Average monthly cost | $20K–$30K+ | $8K–$15K+ | From $5,000 |
| Response time | Business hours | 1–2 weeks | 48 hours |
| Owns full-funnel strategy | ✓ | ✕ | ✓ |
| Embedded in leadership meetings | ✓ | ✕ | ✓ |
| Cross-functional alignment | ✓ | ✕ | ✓ |
| Typical onboarding time | 60–90 days | Immediate | 2 weeks |
| Flexibility to scale up or down | ✕ | ✓ | ✓ |
Go-to-Market Plans That Actually Move Revenue
"They rebuilt our positioning and pipeline in 90 days. We finally have a repeatable growth engine."
"Sales and marketing are finally aligned around the same targets."
"Our product launch actually had a real go-to-market plan behind it for once."
"Pipeline doubled in one quarter without adding headcount."
"The fractional model got us senior GTM leadership we could never have afforded full-time."
"Our Series C story was so much stronger with real GTM metrics behind it."
Common Questions
They own your go-to-market function end to end — positioning, demand gen, sales enablement, and launch planning — the same scope as a full-time CMO or CRO, just on a part-time retainer built around your needs.
Agencies execute isolated campaigns. Your fractional GTM leader is embedded in your leadership team, owns the full strategy, and manages any agencies or specialists on your behalf.
Most engagements start within two weeks of your audit call, beginning with a full review of your positioning, funnel, and pipeline gaps.
Not necessarily. We provide strategic leadership and execution support, and work alongside your existing marketing and sales teams to align everyone around the same plan.
Primarily startups, B2B SaaS, and PE-backed companies — any business ready to scale revenue but without a full executive GTM team in place yet.
Yes. Retainers are month to month, and you can move between tiers as your revenue targets, launches, and market expansion plans change.
Your Go-to-Market Engine, Finally Built to Scale
Book a free audit and we'll show you exactly where your funnel is leaking revenue.