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One call. Clear direction. Faster execution.
Your Business Deserves a CMO-Grade Growth Engine
We combine fractional CMO leadership, AI-powered lead generation, full-funnel content, paid ads, and cold outreach — so you generate pipeline predictably without the $350K executive hire.
No long-term contracts. Cancel anytime. Plans from $3,000/mo.
ROI
Trusted by growth-focused founders at
One Growth Team. Every Marketing Channel.
Most founders run marketing through whoever has capacity, a freelancer here and an agency there, a LinkedIn post when there's time. We replace that patchwork with one coordinated growth engine — led by a senior CMO, powered by AI.
Senior Marketing Leadership. No Full-Time Hire.
A senior CMO embedded in your business — setting go-to-market strategy, owning your marketing roadmap, attending board meetings, and making the high-stakes channel decisions with you.
- Weekly CMO calls & Slack access
- GTM strategy & positioning
- Marketing team leadership & hiring
- Board-ready marketing metrics
Predictable Pipeline. Not Occasional Spikes.
AI-powered lead gen across inbound, outbound, paid, and organic — engineered so pipeline compounds month over month, not peaks and crashes after a campaign ends.
- Multi-channel lead gen strategy
- AI intent data & ICP targeting
- Landing page & conversion optimisation
- Weekly pipeline reporting
Content That Ranks, Converts, and Compounds.
SEO-led content strategy, thought leadership, case studies, and social — built around your ICP's actual search behaviour and buying journey, not generic blog posts.
- SEO strategy & keyword architecture
- Blog, case studies & whitepapers
- LinkedIn & social content calendar
- Content-to-pipeline attribution
Leads Come In. They Don't Fall Out.
Full-funnel architecture — from first touch to closed won. We design, build, and optimise the nurture sequences, retargeting flows, and conversion points that turn traffic into revenue.
- Funnel mapping & gap analysis
- Email nurture sequence design
- Retargeting & remarketing flows
- CRM & marketing automation setup
Ad Spend That Works. Not Just Spends.
Google, LinkedIn, Meta — structured, tested, and optimised for pipeline quality not just volume. Average client ROAS of 6.2x across channels with full attribution reporting.
- Google Search & Display campaigns
- LinkedIn Ads for B2B pipeline
- Meta retargeting & prospecting
- Full attribution & ROAS reporting
Outbound That Gets Replies. Not Marked as Spam.
AI-personalised cold email and LinkedIn outreach sequences — built on verified data, written for your ICP, and optimised for reply rate not just send volume. Average 38% open rate across clients.
- ICP list building & data enrichment
- AI-personalised email sequences
- LinkedIn outreach & connection flows
- A/B testing & reply rate optimisation
Pipeline Generated Across Clients
Average Pipeline ROI
Average Paid Ads ROAS
Avg Cold Outreach Open Rate
From Strategy Call to Pipeline in 14 Days
No 90-day onboarding. No 6-month brand strategy before anything ships. We move fast because we know what works for your stage — and we get into market immediately.
Growth Strategy Call (30 min)
We audit your current marketing, channels, spend, and pipeline. We identify your highest-leverage opportunities and map exactly where we'd start.
90-Day Growth Plan
Within 48 hours we deliver a custom 90-day GTM plan — channels, messaging, budget allocation, and KPIs. Built for your ICP, your stage, and your targets.
Launch & Pipeline Live
We launch campaigns, activate outreach sequences, publish first content, and set up tracking — everything running and attributable within two weeks of signing.
Compound Growth Partnership
Weekly CMO calls, live pipeline dashboards, constant optimisation. Every channel compounding. Every month we know exactly what's working and double down on it.
Every Role Your Growth Team Needs — Without the Headcount
A full-time CMO costs $300K–$450K per year. Add a Head of Demand Gen, Content Lead, Paid Media Manager, and Marketing Ops and you're at $900K before benefits. We give you all of it on a flat retainer.
Built for Founders Who Know Marketing Should Drive Revenue — Not Just Awareness
If any of these sound familiar, we built this for you.
You're spending on ads and content but have no idea what's actually driving pipeline
No attribution, no MQL-to-close data, no idea which channel is working. We build the measurement framework first so every decision is based on real pipeline data.
Your outbound is either non-existent or getting zero replies
Generic cold email blasts to purchased lists don't work. AI-personalised sequences to verified, intent-enriched ICPs do. We build the system — you get the meetings.
Your content exists but it's not converting — or it doesn't exist at all
Blog posts published with no SEO strategy, social content with no ICP alignment. We build content that ranks, attracts the right buyers, and converts them into pipeline.
You're raising a Series A or B and need a marketing engine investors can believe in
Investors fund growth trajectories. We build the pipeline metrics, channel attribution, and CAC:LTV story that makes your marketing defensible in a data room.
You need CMO-level thinking but can't justify a $400K full-time hire
GTM strategy, positioning, board marketing reviews, channel investment decisions. You need a senior brain in the room — just not on a full-time executive package.
Not a Marketing Agency. Not a Freelancer. Something Better.
Agencies optimise for retainer size. Freelancers optimise for their next client. We optimise for your pipeline. Here's the difference.
Transparent Pricing. No Hidden Agency Markups.
All plans include a dedicated growth team, live pipeline dashboard, and direct Slack access. No hourly billing. No percentage-of-spend fees. No surprises.
- Lead Generation Strategy
- Cold Outreach (1 sequence)
- Content Strategy & 4 pieces/mo
- Basic Funnel Setup
- Monthly Pipeline Report
- Paid Ads Management
- Fractional CMO Access
- Full Attribution Modelling
- Everything in Starter
- Paid Ads (Google + LinkedIn)
- Multi-sequence Cold Outreach
- Full Funnel Build & Optimisation
- CRM & Marketing Automation
- Monthly CMO Strategy Call
- Full Attribution Dashboard
- Weekly CMO Embedded Access
- Everything in Growth Engine
- Fractional CMO (Weekly Calls)
- All Paid Channels (incl. Meta)
- Investor Narrative & Marketing DD
- Marketing Team Hiring Support
- Board-Level Marketing Reporting
- GTM Positioning & Messaging
- Priority Same-Day Response
All plans are fully customisable. Need a bespoke scope? Talk to us →
How We Stack Up
See exactly what you get — compared to every other growth option available to you.
| Feature | Marketing Agency | Freelancer | Skillfi Us | In-House Team |
|---|---|---|---|---|
| Fractional CMO access | ✕ | ✕ | ✓ | Sometimes |
| All channels coordinated | ✕ Siloed | ✕ One skill | ✓ | ✓ |
| AI-powered lead gen | ✕ | ✕ | ✓ | ✕ |
| Full attribution reporting | ✕ | ✕ | ✓ | Sometimes |
| Cold outreach included | ✕ | Sometimes | ✓ | ✕ |
| Flat monthly fee | ✕ % of spend | ✓ Hourly | ✓ | ✕ Salary |
| Pipeline accountability | ✕ | ✕ | ✓ | ✓ |
| Typical annual cost | $120K–$300K+ | $60K–$120K | $36K–$120K | $500K–$900K+ |
What Founders Actually Say
"We were spending $40K/month on ads with zero visibility into what was driving pipeline. Skillfi built us a full attribution model in week one. We reallocated budget, cut CAC by 44%, and 3x'd pipeline in 90 days."
"The cold outreach sequences Skillfi built get a 38% open rate and 12% reply rate. Our previous agency was getting 8% open rate and calling it a success. We're booking 14 qualified calls a month from outbound alone."
"Having a Fractional CMO in our board meetings changed everything. We went from presenting vanity metrics to presenting pipeline by channel, CAC by cohort, and a 12-month growth model investors could interrogate."
"Content used to be something we did when we had time. Skillfi built us an SEO strategy, a content calendar, and a distribution system. We now rank page 1 for 14 of our target keywords and inbound leads are up 280%."
"LinkedIn Ads with Skillfi are performing at 6.8x ROAS. We've tried three agencies before and the best we ever got was 2.1x. The difference is they understand our ICP as well as we do — because they spent time learning it."
"Our funnel was leaking everywhere — traffic coming in, leads not converting, trials not activating. Skillfi audited every step, fixed the nurture sequences, rebuilt the landing pages, and our trial-to-paid conversion went from 8% to 23%."
Questions Founders Actually Ask
Cold outreach sequences are live within the first week. Paid campaigns launch in week two. Content takes 60–90 days to compound in SEO terms. Most clients see their first qualified inbound leads from outbound and ads within 2–3 weeks of signing.
Ad spend is separate — you own and control your ad accounts directly. We manage the campaigns, creative, targeting, and optimisation within your retainer. No percentage-of-spend fees ever. We recommend a minimum ad budget alongside each plan tier depending on your channels.
We work alongside existing resources — often the CMO layer is what's missing, not the execution. We can lead strategy while your internal team or agency executes, or we can run end-to-end. We'll assess what's in place on the strategy call and design around it.
Yes. All retainers are month-to-month with 30 days' notice. No lock-in, no penalties. We earn your business every month — we don't trap you in it.
We run Google Search and Display, LinkedIn Ads, Meta (Facebook/Instagram), cold email outreach, LinkedIn outreach, SEO content, and full-funnel nurture sequences. Which channels we prioritise is driven by your ICP, deal size, and stage — we don't have a standard playbook we force on everyone.
CMO access is included in the Growth Engine plan as a monthly strategy call, and in the CMO Suite as weekly embedded access. It can be added to the Starter plan as a standalone add-on. Talk to us about your specific leadership needs.
Primarily B2B. Our lead gen, cold outreach, LinkedIn Ads, and content methodologies are built for B2B buying cycles with multiple stakeholders. We do work with B2C companies on select engagements — contact us to discuss your specific model.
Pipeline generated, CAC by channel, MQL-to-close rate, and revenue attributed to marketing. We set these targets with you in the first week and report against them every month. Vanity metrics like impressions and followers are tracked but never the headline — pipeline is.
Stop Guessing. Start Growing. Predictably.
Book a free 30-minute growth strategy call. We'll audit your current marketing, identify your highest-leverage opportunities, and show you exactly what a Skillfi CMO retainer would look like for your business — no obligation, no pitch.