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How an 8-person B2B marketing team tripled content output without losing its brand voice.
The team was already using AI, but everything it produced sounded generic and got rewritten. Skillfi ran a hands-on workshop that taught Claude the brand, built a shared prompt library and set up workflows the team still uses every day. It's how our Claude workshops work: real work, real workflows, lasting habits.
Using AI, but sounding generic.
The marketing team supported a sales team with a big pipeline target and needed blogs, emails, ads, social posts and sales content every week. Everyone had tried AI on their own, each with their own prompts and habits.
The drafts came out generic and off-brand. The brand lead was rewriting most of them, so AI was saving almost no time. To keep up, the team was spending $8,000 a month on freelancers, and still publishing only 14 pieces a month against a plan of 40.
We had AI, but I was rewriting everything it gave us. It wasn't saving time, it was moving the work to me.
Head of Brand, client
Teach Claude the brand, then teach the team the workflow.
We didn't run a generic AI training. Every exercise used the team's own content, campaigns and deadlines, so they left with working tools, not notes. Publishing and email sends were connected through marketing automation.
The brand, built into Claude
A shared Claude Project holding the brand voice guide, messaging, personas, product facts and the team's best-performing content.
Prompts the whole team shares
Tested prompts for blogs, emails, ads, social posts and sales one-pagers, so everyone starts from the same high bar.
One idea, many pieces
A workflow that turns one webinar or report into a blog, an email series and two weeks of social posts, with a quick review checklist.
90 days, step by step
From scattered AI habits to one shared way of working. Here's how the engagement unfolded.
- Week 18 people surveyed
Content & skills review
Brand assets gathered, current AI habits surveyed and the content plan mapped to find the biggest time sinks.
- Week 2Brand Project live
Workshop day 1: Foundations
How to brief Claude well, building the brand Project and practising on the team's real drafts.
- Week 26 workflows built
Workshop day 2: Workflows
Content repurposing, campaign planning and editing workflows built live on the next month's campaigns.
- Week 3–640 prompts
Prompt library on live work
Prompts tested on real campaigns, refined weekly and saved to a shared library with examples.
- Week 8All 8 using daily
Coaching check-in
A half-day session to fix sticking points, share wins and add advanced techniques.
- Day 903.1x output
Results review
Output, approval rates and spend measured against the starting point, with a plan for the next quarter.
One idea, a week of content
The workflow the team now runs every week, with Claude doing the heavy lifting and people doing the judgement.
Start from one source
- Webinar, report or customer call
- Audience & goal set
- Key messages pulled out
On-brand first drafts
- Blog & email series
- Social posts & ads
- Sales one-pager
Human judgement
- Brand checklist
- Fact & claim check
- Final polish
Better every week
- Winning prompts saved
- Top content added to Project
- Shared with the team
Ninety days after the workshop
First drafts approved without a rewrite
The brand lead now edits for impact, not rewrites for voice.
Same team, three times the content, and it actually sounds like us. The workshop gave us a way of working, not just a tool.
Head of Marketing, clientIs your team using AI, or just rewriting it?
We'll run a hands-on Claude workshop on your own content, build your brand into Claude and leave your team with workflows they use every day. Need more hands on strategy? Add fractional marketing leadership.
- A hands-on workshop on your real work
- Your brand voice built into Claude
- A shared, tested prompt library
- 60 days of coaching & support
30 minutes. No obligation.
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