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Case StudyConsulting·RFPs

How a strategy consultancy cut proposal time from 3 days to 4 hours.

Senior consultants were spending nights on bids, RFP responses and research decks, and win rates weren't moving. Skillfi ran a hands-on workshop that turned years of winning proposals into a reusable system in Claude. It's how our Claude workshops work: real work, real workflows, lasting habits.

Proposal win rate
24%→33%
−85%Time per proposal
2.2xProposals sent
$3.8MNew work won in 2 quarters
01

Every bid started from a blank page.

The firm bids for corporate and public sector work through proposals, RFPs and RFQs, often with market research decks attached. Each one took a senior consultant around three working days, usually squeezed into evenings around client delivery.

Past winning proposals sat in scattered folders nobody could find. Teams rewrote the same credentials, case summaries and methodology sections every time. Some RFP requirements were missed under deadline pressure, and the firm turned down bids it simply didn't have time to write. Win rates had been flat at 24% for two years.

3 daysof senior time per bid
24%win rate, flat for 2 years
1 in 3RFPs declined for lack of time

Our best people were writing proposals at midnight, and we were still saying no to work we could have won.

Managing Partner, client
02

Turn what already wins into a system the whole firm can use.

We didn't teach generic prompting. Every exercise used the firm's own past bids, live RFPs and research briefs, so consultants left with a working system. Deeper market studies are supported by our fractional research team.

Library

Winning proposals, ready to reuse

Claude Projects holding 60 past winning bids, credentials, case summaries, team bios and methodology sections, organised by sector and service.

Respond

RFPs and RFQs, fully covered

A workflow that reads the RFP, builds a requirements checklist, drafts each section from the library and flags anything unanswered.

Research

Research decks in hours

Research synthesis prompts and slide outlines that turn sources and interview notes into a clear storyline, checked by a consultant before it goes out.

The Engagement

90 days, step by step

From blank-page bids to a proposal system the whole firm uses. Here's how the engagement unfolded.

  1. Week 1

    Bid review

    Past proposals gathered, wins and losses compared, and the bid process mapped to find where time went.

    60 winning bids
  2. Week 2

    Workshop day 1: Proposals

    Building the proposal library in Claude Projects and drafting a live bid together from start to finish.

    Library live
  3. Week 2

    Workshop day 2: RFPs & research

    The RFP requirements workflow, RFQ pricing narratives and research synthesis into slide outlines.

    5 workflows built
  4. Week 3–6

    Live bids, coached

    Every new bid run through the system with weekly office hours to refine prompts and templates.

    14 bids coached
  5. Week 8

    Bid champions trained

    Four consultants trained to keep the library current and onboard new hires on the system.

    4 champions
  6. Day 90

    Results review

    Time per bid, volume and win rate measured against the starting point, with next-quarter priorities set.

    4-hour proposals
Inside the Bid System

From RFP to sent, same day

The four-step workflow every consultant now runs, with Claude drafting and consultants deciding.

ReadRFP / RFQ

Know exactly what's asked

  • Requirements checklist
  • Scoring criteria pulled out
  • Bid or no-bid summary
DraftLibrary

Built from what wins

  • Credentials & case summaries
  • Methodology & team
  • Pricing narrative
ResearchDecks

Insight, not filler

  • Sources synthesised
  • Storyline & slide outline
  • Client-specific angles
ReviewPartner

Senior judgement

  • Every requirement checked
  • Facts & figures verified
  • Win themes sharpened
After every bid: Win and loss learningResults and client feedback go back into the library, so every proposal makes the next one stronger.
Week 2 · Workshop Week 6 · 14 bids coached Day 90 · 33% win rate
The Results

Two quarters after the workshop

Senior hours per proposal

Blank-page bids24 hrs
With the bid system4 hrs
08162432

Consultants spend their time on win strategy, not formatting and rewriting.

Proposals sent a quarter27→59
Win rate24%→33%
RFP requirements missed—→0
Research deck turnaround1 week→1 day
New work won—→$3.8M
MP

We send twice as many proposals, they're better, and our people get their evenings back. The workshop paid for itself with the first bid we won.

Managing Partner, client
Your Turn

Still writing every bid from scratch?

We'll run a hands-on Claude workshop on your own proposals and RFPs, build your winning content into Claude and leave your team with a bid system they use on every opportunity. Need research depth behind your bids? Add our fractional research team.

What we'd build for you
  • A hands-on workshop on your live bids
  • A library of your winning proposals
  • RFP, RFQ & research workflows
  • 60 days of coaching & support
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