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How a European privacy platform opened doors at 61 Fortune 500 companies.
The company led its market in Europe but was unknown in the US, and emails sent from Amsterdam weren't landing with American buyers. Skillfi built a US-based SDR pod and ran account-based outreach to the people who decide on privacy at the biggest US companies. It's how our outbound sales team works: the right accounts, the right people, meetings on the calendar.
A leader in Europe, a stranger in the US.
The company's platform helps large organisations manage customer data, consent and privacy requests. It was a market leader in Europe, and with more US states passing privacy laws, the board saw the US as its biggest opportunity.
The European team tried selling into the US from Amsterdam. Emails talked about GDPR, which US buyers didn't relate to, calls happened at the wrong time of day, and each account was contacted through one person who rarely replied. After nine months, only nine of the 150 target US companies had taken a meeting.
In Europe, our name opens doors. In the US, we were just another email from a company nobody had heard of.
Chief Revenue Officer, client
Sell like a US company, to every person who decides.
We put a US team on US hours, rewrote the story for US buyers and treated every target company as its own campaign. Market priorities and messaging were shaped with fractional GTM support.
A US-based SDR pod
Three experienced US SDRs and a team lead, calling and writing in US time zones, with deep research on every account.
150 companies, every decision maker
Buying committees mapped for each account, from the Chief Privacy Officer and CISO to privacy counsel and IT, with outreach to all of them at once.
A US story, not a European one
Messaging built around US state privacy laws, enforcement news and each company's own situation, delivered by email, LinkedIn and phone.
6 months, step by step
From nine engaged accounts to conversations at most of the target list. Here's how the engagement unfolded.
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Week 1–2150 accounts
Account selection
150 target companies prioritised by industry, data risk, recent privacy news and fit with existing European customers.
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Week 2–4740 contacts
Buying committees mapped
Four to six decision makers identified per account, with research notes on each company's privacy situation.
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Week 3–44-person pod
US pod & messaging
SDR pod onboarded, US messaging written by role and industry, and multichannel sequences built.
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Month 222 accounts engaged
First wave live
The top 50 accounts worked by email, LinkedIn and phone, with messaging refined weekly from real conversations.
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Month 3–5110 meetings
Full list in play
All 150 accounts active, with meetings handed to the company's account executives with full account notes.
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Month 67 customers
First US customers
Seven enterprise contracts signed, giving the company US references to sell with from then on.
Every account, a campaign
How the US pod worked each target company, so no single unanswered email could stop a deal from starting.
Know the company
- Privacy news & risks
- Laws that apply to them
- Tools they use today
Reach every decision maker
- Chief Privacy Officer
- CISO & privacy counsel
- IT & data leaders
Email, LinkedIn & phone
- Role-specific messages
- Calls in US hours
- Relevant insight, not pitches
Meetings with context
- Full account notes
- Who's involved & why
- Next steps agreed
Six months after launch
Share of 150 target accounts in conversation
In six months, versus nine months for the old approach.
We got into rooms in six months that we couldn't reach in the nine before. Having a US team that spoke our buyers' language changed everything.
Chief Revenue Officer, clientBig accounts on your list that won't reply?
Our outbound sales team will map every decision maker at your target accounts and run account-based outreach in your buyers' market and time zone. Entering a new country? Start with fractional GTM to set priorities first.
- A prioritised target account list
- Buying committees mapped per account
- An SDR pod in your buyers' time zone
- Multichannel, account-based outreach
30 minutes. No obligation.
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