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How a residential developer converted 2.4x more enquiries with automated WhatsApp, email and call follow-up.
Skillfi pulled leads from seven sources into one place, replied to every enquiry on WhatsApp within two minutes and kept buyers moving with email, call tasks and site-visit reminders. It's the kind of system our marketing automation service builds.
Paying for leads, then letting them go cold.
The developer was selling 620 apartments across three projects and generating around 900 enquiries a month from property portals, social ads, Google, its website and walk-ins. Each source landed in a different inbox, spreadsheet or salesperson's phone.
Buyers who enquired often waited two days or more for a reply, and by then many had moved on to another project. Four in ten leads were never contacted at all. Those who did book a site visit received no reminder, so more than a third simply didn't show up.
We were paying good money for leads and then letting them go cold in someone's inbox.
Head of Sales, client
Respond in minutes, follow up on every channel.
Property buyers decide fast and compare constantly. We built a follow-up system that reached every buyer on the channel they prefer, at the moment it mattered, with every lead and conversation tracked in one AI CRM.
Every lead in one place
All seven sources flowing into one CRM, tagged by project and budget, with duplicates merged so no buyer gets two calls or none.
WhatsApp in 2 minutes, then email and calls
An instant WhatsApp reply with a brochure and site-visit booking link, a 21-day email nurture, and call tasks for reps as soon as a lead engages.
Visits that happen, offers that close
WhatsApp reminders 24 hours and 2 hours before each site visit with a location pin, then price sheets, payment plans and offer deadlines after the visit.
Ten weeks, step by step
From scattered inboxes and slow replies to a follow-up engine that reaches every buyer. Here's how the build unfolded.
- Week 1–27 sources mapped
Lead audit
We traced every lead source, how fast each was answered and where buyers dropped out between enquiry and booking.
- Week 3–4All leads in one place
One CRM for every lead
Portals, ads, website forms and walk-in registrations connected to one CRM, with tagging and automatic rep assignment.
- Week 5–62-minute reply
WhatsApp first touch
An instant, personalised WhatsApp reply with the project brochure and a link to book a site visit.
- Week 7–821-day sequence
Email nurture & call tasks
A 21-day email sequence on amenities, location and payment plans, with a call task for the rep whenever a lead engages.
- Week 9–1024h + 2h reminders
Visit reminders & after-visit flow
WhatsApp reminders before every visit, then price sheets, payment plan updates and offer deadlines after.
- Month 62.4x bookings
More buyers, fewer cold leads
Every enquiry contacted within minutes, visits attended and bookings up sharply across all three projects.
Every lead, every channel, at the right moment
Each stage of the buyer journey has its own automated touch, so no lead waits, no visit is forgotten and no offer expires unnoticed.
One lead record
- Portals, ads, website & walk-ins
- Tagged by project & budget
- Duplicates merged
WhatsApp reply
- Personalised WhatsApp message
- Brochure & floor plans
- Site-visit booking link
Email & calls
- Amenities, location & payment plans
- Call task when a lead engages
- Full history for every rep
Reminders & offers
- WhatsApp at 24h & 2h with location pin
- Post-visit price sheet
- Offer deadline reminders
Six months after launch
Site-visit no-show rate
Nearly 9 in 10 booked buyers now turn up for their site visit.
Buyers hear from us before they've closed the portal tab, and they actually show up to visits. Our reps spend their time selling, not chasing.
Sales Director, clientPaying for leads that go cold?
We'll connect every lead source, reply on WhatsApp in minutes and automate follow-up, reminders and offers with marketing automation and your AI CRM. Need more leads at the top? Our outbound sales team can help fill the pipeline.
- Every lead source in one CRM
- Instant WhatsApp first touch
- Email nurture & rep call tasks
- Visit reminders & post-visit offers
30 minutes. No obligation.
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