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How a robotics and AI school for kids joined up content, enquiries and parent follow-up, and filled 92% of class seats.
Skillfi turned scattered posts into one content calendar, put every parent enquiry into one inbox and automated follow-up across WhatsApp, email and calls, from first trial class to next-level enrolment. It's what our marketing automation service builds for growing education brands.
Kids loved the classes. Getting them there was chaos.
The company teaches robotics, coding and AI to children aged 7 to 16, through after-school batches, holiday bootcamps and online classes across the US, the Middle East and India. Every term it runs more than 60 batches, and every term launch was a scramble. Content went out on Instagram, YouTube and parent groups whenever someone had time.
Parent enquiries arrived by email, WhatsApp and web forms with no order to the follow-up, so counsellors called some families twice and others never. Nearly a third of children booked for a trial or first class didn't turn up, because nobody reminded their parents. And once a course ended, families rarely heard from the school again, so few came back for the next level.
Parents loved us once their kids were in the room. Getting them there, and keeping them, was the hard part.
Founder & CEO, client
One content calendar, one inbox, follow-up parents actually read.
Parents are busy and live on their phones. We built the whole journey around that: content made once and shared everywhere, every enquiry answered in minutes on WhatsApp, and every family tracked in one AI CRM from first click to next-level course.
Create once, share everywhere
One calendar per term launch, with students' robot builds turned into Instagram Reels, YouTube Shorts, parent newsletters and WhatsApp broadcasts.
WhatsApp, email and calls in order
An instant WhatsApp reply with the program guide and a free trial link, emails with the curriculum and student project videos, and a counsellor call when a parent views the fees page.
Parents in the loop all term
Reminders before every trial and class, monthly progress updates with project videos, certificates after each course and an invite to the next level.
Ten weeks to build, two terms of results
From scattered posts and missed enquiries to one joined-up parent journey. Here's how the engagement unfolded.
- Week 1–26 channels mapped
Funnel & content audit
We mapped every channel parents used to find, enquire and enrol, and where families dropped out along the way.
- Week 3–4All enquiries in one place
One inbox in the CRM
Email, WhatsApp and web enquiries routed into the CRM, tagged by child's age, program and centre.
- Week 5–61 calendar per term
Content hub
A term-launch calendar and templates that turn one student project into posts, videos, newsletters and broadcasts.
- Week 7–82-minute WhatsApp reply
Parent follow-up flows
Instant WhatsApp replies, email sequences with early-bird deadlines and call tasks for counsellors at the right moment.
- Week 9–107 days, 1 day, 1 hour
Reminders & progress updates
Class reminders by WhatsApp and email, monthly progress updates and automatic certificates after each course.
- Term 292% seats filled
Fuller classes
Batches filling ahead of start dates, kids turning up and more families coming back for the next level.
Four stages from first scroll to the next level
Each stage has its own content and automated touch, so parents always know what's next and kids keep building, term after term.
Show what kids build
- Robot builds as Reels & Shorts
- One calendar per term launch
- Newsletter & WhatsApp broadcasts
Instant reply
- WhatsApp reply in 2 minutes
- Program guide & free trial link
- Tagged by age, program & centre
Help parents decide
- Curriculum & project videos
- Early-bird deadline reminders
- Counsellor call when fees are viewed
Keep families coming back
- Reminders 7 days, 1 day & 1 hour
- Monthly progress & project videos
- Certificate & next-level invite
Two terms after launch
Class seat fill rate
More than 9 in 10 seats now filled before a batch starts.
Parents get a WhatsApp before they've finished reading our post, and they see what their kids build every month. Re-enrolments almost sell themselves.
Head of Growth, clientGreat classes, half-empty batches?
We'll join up your content, enquiries and follow-up with marketing automation and an AI CRM, so every parent hears from you in minutes and every family is invited back. Need someone to run content and campaigns? Our fractional marketing team can take that on.
- One content calendar for every channel
- Every enquiry in one CRM inbox
- WhatsApp, email & call follow-up
- Reminders, progress updates & re-enrolment
30 minutes. No obligation.
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